‘Just say hello.' LA launches latest phase of anti-hate campaign
To mark International Friendship Day, the city of Los Angeles introduced its “Just Say Hello'' campaign, the latest iteration of its anti-hate LA For All initiative. Designed to promote compassion and connection between Angelenos, campaign posters and other visuals are live on 80 digital bus shelters and throughout LAX terminals. The campaign was designed in 11 languages, including Russian, Chinese, Korean, Spanish, Croatian, Italian, Japanese, Thai, Cambodian, Vietnamese and English.